Pole To Win Acquires Video Games Creative Services… | Pole to Win

Pole To Win Acquires Video Games Creative Services Company, SIDE UK Limited

Global provider of quality engineering, localization, testing, and customer support services, Pole To Win acquires award-winning video games creative services company, SIDE UK Limited.

Pole To Win, the global provider of video games and e-commerce services today announced it has acquired award-winning creative services company SIDE UK Limited (SIDE). Based in London, SIDE was co-founded in 1997 by Andy Emery, Phil Evans, and Steve Parker. SIDE specializes in character performances for video games and is the largest English voice production company in the UK. The agreement was signed on August 10, 2015.

"Pole To Win’s business model is to provide our clients with a one-stop shop experience. Acquiring SIDE aligns with our vision to increase creative service offerings to our clients, making it easier for them to do business with us. The additional capabilities that SIDE offers such as voice production, performance capture services, and script writing will benefit Pole To Win’s top priority—our clients."

- Deborah Kirkham, Chief Operating Officer

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“SIDE’s reputation has been built on delivering a high quality service for our clients” said Andy Emery, Managing Director. “In Pole To Win, we have a partner that understands the importance of this quality first approach and brings the scale and support of an experienced team with an international presence. We’re excited about the opportunity this brings to further develop and deliver our services for clients from around the world.”

SIDE has worked with many of the leading developers and publishers in the video games industry. Their team of experienced casting and performance directors, production managers and technical staff engage with an extensive cast of talented actors on a wide range of AAA titles, resulting in award winning character performances for video games. They approach each project as an opportunity to set new benchmarks, and believe that excellent storytelling and performances will gives their client’s title the edge.