SIDE UK announces new recording studio in Shanghai | Pole to Win

SIDE UK announces new recording studio in Shanghai, China

SIDE UK Limited (SIDE), award-winning creative services company, announced today the opening of a recording studio in Shanghai. SIDE was acquired by Pole To Win in August 2015 and this most recent expansion results in the company’s second office in the Shanghai area. SIDE's Head of Localisation, Olivier Deslandes, will continue to manage localised Chinese voice production, working closely with Nina Wang, Pole To Win Shanghai's Global Project Manager.

We're hugely excited to announce the opening of SIDE Shanghai and the growth of our voice production service in this important market. As part of the Pole To Win group, we look forward to sharing the benefits of a truly global organisation with our localisation clients.

- Andy Emery, Managing Director, SIDE

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This new site comes in response to continued demand for SIDE's audio services and Pole To Win's QA and Localisation services in the region. SIDE has provided Chinese voice production services since early 2014, including ongoing work on high profile franchises such a Call of Duty: Online and Final Fantasy XIV Online. Having a fully owned recording studio allows SIDE and PTW to offer clients a reactive, cost effective and high quality voice production service in this fast growing market.

"With our opening of SIDE Shanghai, we take one more step on our continuous journey to put our clients - and their customers - first. SIDE's award-winning voice production service, combined with state of the art facilities and "feet on the street" in Shanghai, will enable our Clients to provide localized product with the same high quality that has come to define the SIDE brand," said Deborah Kirkham, President & COO of Pole To Win International.

The new studio is fully operational and located at the E-Warehouse Creative Centre, 751 Chang Road, on the bank of the Suzhou Creek. E-Warehouse is a creative landmark in Shanghai and a perfect location being home to many advertising, film, animation and gaming companies.